
Your soul craves freedom—
the kind a 9-5
could never provide.
There is nothing wrong with having a day job. Some people *ahem-ahem, wink-wink* are just unemployable.
Unemployable—not in the sense of lacking the skills but as in won’t settle for any less than what their gut tells them. And guts knows stuff. Always listen to yours.
HOW DO I KNOW?
Because four years ago, I was in your shoes. Figuratively speaking.
I worked in sales & customer service, trying to climb the corporate ladder—poorly. I liked my work, loved my coworkers and (some of) my bosses. But the monotony was killing me. The monotony and the morning alarm.
After switching five jobs in three years, my corporate career went from unpromising to nonexistent. And so—with no plan or even the slightest idea of what the f* I was doing, I decided to start a business.

To say it was a disaster would be an understatement.
I heard about this thing called ‘stock trading’ from a friend and thought, “Hmm, how hard could it be?” Then I realized, “Wait a second, stock trading… sucks!” (PSA: stock trading didn’t suck—I did.)
I became depressed, started drinking, and isolated myself from family and friends. Eventually, my trading business ran out of funds, and I had to borrow money to pay the bills.
BUT I WASN’T READY TO GIVE UP ON MY FREEDOM
Like all newbie entrepreneurs, I was into personal development. My friends always said I was a good listener, and I knew I wanted to help people.
So I kinda put two and two together and…
That’s how my coaching business was born.
While studying, I offered my services for free to polish my coaching skills. I was still scared sh*tless to sell them despite my sales background because I didn’t want to come across as salesy or pushy.
But for the first time, I was selling something I made myself and (somewhat) believed in. That’s when I first came up with my non-pushy sales formula.
Through networking and masterminds, I’d built a small but engaged clientele. I started getting referrals, and my new business bore fruit. For the past 3+ years, I’ve been helping regular people, just like you and me, turn their skills and knowledge into sustainable and fun online businesses.
Which brings me to you.
Look, I know firsthand that building an online business is a LOT. Sometimes it feels like it’s you VS the world, and nobody understands your ambition.
BUT here’s the truth—you deserve a business that supports your life.
You don’t need experience, a formal degree, or to follow some boring, old-school business advice that kills you on the inside to make a living online.
All you need is to make it work for YOU. And that’s what I’m here for. If you liked it, you’re gonna love my emails, where I share the ‘don’t try this at home’ moments in full detail.
Thanks so much for reading.
See you in the inbox,
Ronen.